Any business establishment needs some sort of advertisement to attract more number of footfalls into their business. Legal firms are also a business house where they require more clients’ walk-ins to run their service oriented business. A law firm can run its office only if they have enough clients and gain revenue out of serving them. Though some senior attorneys still believe that advertising a law firm is not legal, and it should get established through word of mouth, now lot of legal firms are giving propaganda to their firms by resorting to different means of Law firm advertising.
If you are a member of a law firm and you want to find the best method of law firm advertising, you better get to know more about it from the co-lawyers who belong to the firms that do advertise. When you come across some firms that advertise in a medium for the past so many years, that itself is a clear indication that it does work; otherwise, they would have resorted to some other means of advertising. Or it could be because that the law firm is not very much concerned about the outcome of it.
There are several media through which a law firm can advertise such as yellow pages, legal magazines, TV, other print media internet etc. It is all based on affordability of the firm. A small law firm would find it difficult to advertise on TV while a major firm could easily do it. No matter which media is but the outcome should be good and guarantee a decent return on investment. But in the new information technology driven society, advertising through the internet is the most effective medium of advertisement for law firms.
Gone are the days when people browse through yellow pages to get some information. Now there are some more reliable and up-to-date search engines through which anybody can gather any information under the sun. That is why internet is considered to be the best medium of advertisement for lawyer advertising in particular.
So it is always advisable to select the best medium of advertising that suit the law firm’s clientele base and its nature.
Another important aspect in the law firm advertising is that the advertisement should be in the media for a longer period because the law firm advertisement has to be seen and read by the prospective clients at least a couple of times. Only then the name will strike them, and they do turn up when they are in need of a legal help. Most of the law firm advertising stands to lose because the firms withdraw their advertisements very fast. It will ultimately leave the firm losing money for nothing. So the advertisement has to stay for some time.
Cost of Law firm advertising
How much will be spent on advertisement is a big question before almost all law firms. It again depends upon the area of operation, the clients and their nature. If the firm is based in a city, the advertisement will definitely work whereas if it is based out of a remote area it may not bring in the desired results. The most accepted percentage of spends on advertisement for a law firm is around 5% of their revenue. More than focusing on the spend part of advertisement; the firm should track the result out of it judiciously. If the medium chosen, is not found working, the firm has to find some other effective method or medium of advertisement to drive in better results.